One of the things that people love about Twitter is that it gives them instant access to real-time information as it happens around the world. For this reason, it has been the go-to platform as a companion to live events. Users follow event specific hashtags and get insights from their favorite participants on the ground as they are happening and at the same time as the press.
During major global events, Twitter’s usage rate can spike by millions of people across the world as they flock to the network. Twitter has new plans to help marketers leverage event marketing taking advantage of peak usage times.
Twitter’s Chief Product Manager, Dinkar Jain (@DinkairJain), said in his a blog last week that Twitter plans to help marketers with event targeting by “giving them three new primary tools, the event calendar, event insights and event activation.”