How a New Interface Changes Marketing on LinkedIn

In short, not that much.

LinkedIn logo

LinkedIn received a major makeover to its user interface recently. It’s an effort that’s been in A/B testing for some time, but officially rolled out across the professional social network early last week.

Beyond visual adjustments and updates, the new interface streamlines and modernized the news feed, brings a more modern Facebook Messenger-esque functionality to chat on the platform, and even adds some chatbot functionality.

Of course, the big question for marketers is whether or not LinkedIn’s new interface alters its base functionality in any significant way that would affect marketing efforts on the social network.

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