Dos and Don’ts for Using Google Trends in Content Marketing

 Jan 13, 2017

Article ImageAccording to Google Trends, “Pokémon Go,” “iPhone 7,” and “Donald Trump” were the world’s most-searched terms in 2016. In the United States, “Powerball,” “Prince,” and “Hurricane Matthew” were the three terms most often typed into the Google search bar.

This year marks the 10-year anniversary of Google Trends, which provides up-to-the-minute data on popular search terms. Given the trillions of searches performed through Google every year, Google Trends provides unique insight into what is on people’s minds. No wonder many brands have started using it for their content marketing.

Used correctly, Google Trends can help you generate content ideas, strengthen your keyword research, and much more. However, it is important to note the tool has its limitations. Here’s everything you need to know about Google Trends, as well as the dos and don’ts of using it in your content marketing.

Understanding Google Trends

Google Trends provides tons of data in the clean, straightforward style characteristic of Google. Plus, it’s fun. It’s fun to scroll through the homepage and see which people, movies, memes people are searching for.

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