How to Architect Your Content Strategy

By MARCIA RIEFER JOHNSTON published JANUARY 12, 2017

The first thing that struck me about Denise Kadilak’s talk at Content Marketing World was the title: How to Document and Architect Your Content Strategy. We hear over and over that a content strategy must be documented … but architected? What does it mean to architect a content strategy? Why and how do we do that?

What does it mean to architect your content strategy?

To architect something is to design a space for it. To architect your content strategy is to design an information space – typically an internal website – where your team keeps the elements of its content strategy. Examples include:

Continue Reading @ http://contentmarketinginstitute.com/2017/01/architect-content-strategy/

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