By Marcus Tober
For content ideas and inspiration, most content creators depend on a number of techniques.
They might develop buyer personas, talk with the sales team (to get first-hand insights about customer challenges), conduct customer research (which can get expensive) and regularly brainstorm new topics. Plus they rely on a very highly developed ‘gut feel’ that tells them when a topic or idea will work.
But Google has spent close to 20 years learning how to serve up the best, most relevant content in its search results – now averaging over 3.5bn search queries a day.
If content marketers could tap into some of that vast knowledge, wouldn’t that provide some important clues on how to create killer content?
Below I’ve listed six areas in which insights from Google can help you develop better, more relevant content that chimes with your target audience.