According to research from the Content Marketing Institute, 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful.
Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having little to show for it. With the following research-backed tips, however, things can be much different in 2017:
The Best Content Length
Now, if only you had a magical answer that gives you insight into how long your content should be; should it be 500 words? 1,000 words? Longer? Well, there is.
According to data from serpIQ that analyzed the top 10 search results for over 20,000 keywords in the Google search engine, the average content ranking in the top 10 results has at least 2,000 words. The study found that the longer the content the better.
Now, creating good quality content….