Content marketing is constantly changing, which means it can be difficult to stay on top of what’s going on. Don’t worry though – get your head start this year with this list of five resolutions all content marketers should make for 2017.
1. Take Advantage of Live Video
Live video has very recently begun to progress from a rarity to a marketing staple. Social media sites such as Facebook, Twitter and Snapchat are promoting it heavily, and brands from news sites and car manufacturers to sporting events are taking advantage of it.
74% of respondents in a Vidyard survey said that video led to the highest conversion rates of any type of content. According to Facebook, live video works even better.
Customers seek out meaningful, authentic interactions with brands, and live video gives them that. There’s little that’s more authentic than seeing exactly what’s happening in the moment, and interacting with a company in real-time creates…