5 New Year’s Resolutions for Content Marketers

content-marketing-resolutions

Content marketing is constantly changing, which means it can be difficult to stay on top of what’s going on. Don’t worry though – get your head start this year with this list of five resolutions all content marketers should make for 2017.

1. Take Advantage of Live Video

Live video has very recently begun to progress from a rarity to a marketing staple. Social media sites such as Facebook, Twitter and Snapchat are promoting it heavily, and brands from news sites and car manufacturers to sporting events are taking advantage of it.

74% of respondents in a Vidyard survey said that video led to the highest conversion rates of any type of content. According to Facebook, live video works even better.

Customers seek out meaningful, authentic interactions with brands, and live video gives them that. There’s little that’s more authentic than seeing exactly what’s happening in the moment, and interacting with a company in real-time creates…

Continue Reading: http://www.searchenginepeople.com/blog/content-marketing-resolutions.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s