‘Content marketing’ is no more a new buzzword to the digitally transformed businesses around the globe. According to a survey conducted by the “Content Marketing Institute”, B2B companies invest, on average, around 28 percent of their marketing budget in content marketing. Today’s prospects have a strong appetite for good information, and to engage them with your brand, you have to offer them stuff – which is invaluable, informative and inspired.
The challenge here is to cater the right audience with the right content, and that demands a custom strategy. A rightly employed content strategy can drive your business value by creating strong brand awareness, propelling right people towards your business and building trust and relationships that last. Here are 7 important steps to create a successful content strategy to engage and grow your audience.
- Planning: First things first.