7 Indispensable Steps to Create a Web Content Strategy that Works

‘Content marketing’ is no more a new buzzword to the digitally transformed businesses around the globe. According to a survey conducted by the “Content Marketing Institute”, B2B companies invest, on average, around 28 percent of their marketing budget in content marketing. Today’s prospects have a strong appetite for good information, and to engage them with your brand, you have to offer them stuff – which is invaluable, informative and inspired.

The challenge here is to cater the right audience with the right content, and that demands a custom strategy. A rightly employed content strategy can drive your business value by creating strong brand awareness, propelling right people towards your business and building trust and relationships that last. Here are 7 important steps to create a successful content strategy to engage and grow your audience.

  1. Planning: First things first.

Continue Reading @ https://www.linkedin.com/pulse/7-indispensable-steps-create-web-content-strategy-works-choudhury 

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