By Personal Branding Blog, Published May 21, 2014
Be brief. Now that the secret is revealed, I will support my tenet with a few facts. Actually, you can do what I did: I watched some television with a stopwatch to see how long an answer people provide for a question. As samples, I used, among others, Presidents Obama and Clinton because I consider them excellent communicators with media people in a question-and-answer setup. Typically, one of their answers would be 30 to 90 seconds long, with very few deviations. In order to get to such a level of excellence, one needs two ingredients: innate talent and lots of practice. Not all of us are born with this type of talent, but all of us can achieve it through practice and in fact should if we want to excel at interviews.
As a career coach, I help people become better at answering difficult interview questions. I’ve found it interesting that regardless of people’s professions, backgrounds, or titles most are not good when facing a job interviewer—despite the fact that some think they are, because after all, they’ve gotten jobs in the past, right? Universally, though, people are long-winded, and their answers tend to be paragraphs instead of several bulleted items supported by examples. Some provide protracted answers that go way beyond the listener’s attention span. The danger here is that the job candidate is not made aware of losing the listener’s attention, since regrettably, interviewers don’t have digital readouts on their foreheads showing their listening level at that moment.
The best way to overcome that obstacle is to prepare for interview answers by first writing out the answers longhand in SARB format. (SARB is the acronym for situation, action, result, and benefit.) Next, review each answer with an eye toward shortening them. If an answer can be delivered in about 60 seconds, you’ll achieve your objective. Now, it’s practice time. Best if you work with a career coach who can give you not only honest feedback but also the correct answers. Otherwise, ask a friend, family member, or someone else who also might benefit from such practice.