The two companies dominate digital advertising in a way even TV’s oligopolists would envy
MAR 25 2014, 2:35 PM ET
Original article posted in The Atlantic: http://www.theatlantic.com/business/archive/2014/03/facebook-and-google-own-the-future-of-advertising-in-2-charts/359568/
Two remarkable images from the Wall Street Journal: First, take a look at the future of American advertising. Print and radio are projected to stabilize this decade, TV is expected to keep growing, and digital is on pace (dangerous term, but there it is) to double by 2018, the year it would eclipse TV as the single biggest ad category.
The television business is a tremendous oligopoly. About 95 percent of the time you spend watching TV, you are consuming media owned by one of seven companies, including Disney (ABC, ESPN, Disney Channel), Time Warner (TBS, TNT, HBO) and 21st Century Fox (FOX, FX, all those sports channels).
But the digital ad business…