Adam Stetzer, February 2, 2014
With the recent controversy surrounding guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best.
Small business owners don’t have the luxury of being wrong. They live close to the edge, and rainy-day financing is hard to come by.
For these reasons, small businesses need to be guided by statistics and analytics. They need to avoid wasting time in controversial discussions that have no end.
What Channels are Most Effective for Lead Generation
BrightLocal recently surveyed 20,000 U.S.-based businesses to assess sources of leads and found respondents indicated the following:
- Word of mouth: 26 percent
- SEO: 19 percent
- Online local directories: 15 percent
- PPC: 3 percent
- Local TV advertising: 1 percent
- Local radio advertising: 2 percent
- Online marketing as a whole: 54 percent
These statistics confirm why many small businesses ask for SEO as their first online marketing product, they know this technique has worked for others. However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity.
PPC is the Best Starting Point for Small Business
Small businesses that are just starting online marketing distrust the newness and complexity of the Internet. They are likely coming…