9 Ways Social Media Marketing Will Change in 2014

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IMAGE: JUSTIN SULLIVAN/GETTY IMAGES NEWS
BY SCOTT GERBER12 hours ago
From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay on their toes.

With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here’s what they had to say.

1. Graphic software will rise.

Laura PepperPosts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts, according to Kissmetrics. With the rise of Pinterest and Tumblr, it’s going to become increasingly important to produce content in visual form, whether it is infographics, images with text overlay or pretty quote graphics. We’ll be using more graphic software to turn our written content into visual content to make it more shareable on social media.

– Laura Pepper Wu30 Day Books

2. Social won’t be use for sales.

Charles GaudetPeople love to buy, but they hate to be sold. Companies currently celebrating the most success in social media focus on engagement, nurturing relationships and sharing value through their social outreach. Customers and prospects will seek out companies offering value, entertainment, discounts, help and engagement.

– Charles GaudetPredictable Profits

3. Automation will explode.

Brennan White copyA lot currently rides on the shoulders of social media marketers. They have to be on top of brand voice, any current company promotions or marketing campaigns, the tools they measure social media with, the various communities on the platforms, etc. It’s a lot, and it’s more varied than most people are capable of doing well. In….

Continue reading at http://mashable.com/2014/01/27/social-media-marketing-2014/?utm_cid=mash-prod-email-velocity-alert&utm_source=newsletter&utm_medium=email&utm_campaign=velocity&utm_emailalert=viral

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