Content Marketing vs. Copywriting: Top Strategies for 2014

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Content marketing versus copywriting: aren’t we talking about the same thing?

It’s easy to think that content marketing is the same as copywriting. In fact, this is a common misconception. The two do work hand-in-hand, but are distinctly different. We’re going to address this difference with the help of an illustration:

Copywriting is to Content Marketing What Eggs Are to Cake

Who doesn’t like cake? Okay, so I actually know someone who doesn’t, but they always have one for their birthday. The reason I’m talking about cake is because everyone can relate to it. Everyone knows what a cake looks like, how awesome it tastes and that the most scrumptious fluffy cakes always have a common ingredient: eggs.

To say that content marketing and copywriting are the same would be like saying the cake and the eggs are the same. It’s easy to confuse terms like “content marketing” and “copywriting.” It’s a lot harder for us to confuse a baked cake with an egg. So even though copywriting and content marketing sound similar and work together as a team, they are different; just as a cake and an egg are two completely different things.

content marketing versus copywritingContent Marketing – Think of It as a Cake

Before we get too technical about content marketing, take a moment to think of your favorite kind of cake. Once you have it, keep it in mind. We’re going to come back to it.

According to the Content Marketing Institute, content marketing is defined as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience.” The end goal or objective is to drive the profitable customer to positive action.

Content marketing is especially important today because traditional marketing methods have been tuned out by millions. Television advertisements are generally ignored; hence, why people love their DVRs and prefer watching their favorite shows via commercial free…

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