By Christopher Rinaldi, Published January 15, 2014
What will social media have in store for businesses in 2014? According to Social MediaExaminer’s “2013 Social Media Marketing Industry Report,” 86% of marketers indicate that social media is important for their business. Companies seeking to reach new and existing consumers will need to stay ahead of the current social media trends. Let’s predict what social media techniques, tactics and tools will be utilized by marketers in 2014.
1. Content marketing reigns supreme
Content is king and content marketing will rule on social media platforms in 2014. Already the most widely used content marketing tool, social media will make pushing content easier and more accessible than ever. However, creating quality content will be critical. Consumers will sift through the clutter to find the best material, while search engine algorithms will reward publishers of the most clicked content. More and more brands will emerge as publishers of their own content this year, pushing content along channels, such as website articles, e-newsletters, blogs and videos that integrate seamlessly with social media platforms. Marketers will also be responsible for tracking the success of their content marketing efforts down to the individual piece, measuring the effectiveness of how the content is shared on social media. Social media will continue to play a critical role in content marketing.
2. Budgets become bigger
Social media marketing will become more of a necessity for businesses in the new year. Recently, StrongView reported that 93% of surveyed marketers plan to increase or maintain marketing budgets focused on customer engagement in 2014. And 46% plan specifically to increase social media spending for the year. As content marketing along social media channels grows, media buyers will need to allocate more funds toward content promotion, as well. Paid placements, particularly Facebook Advertising, will be essential for content to be visible to targeted audiences, and effective on social media platforms. Companies striving to keep up with the competition will move from treating social media as a group effort to hiring specialists…
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