Originally Posted by Mashable: Hey, Sexy Marketing! Big Brands Go ‘Gangnam Style’
December 3, 2012 by Brian Anthony Hernandez
Less than six months after its July 15 release, “Gangnam Style” reached 1 billion views on YouTube and became the platform’s most-watched clip ever in late November.
Social media managers for big brands across the world latched onto the Korean electronica dance hit’s international success, infusing their Facebook marketing with their own takes on the song’s video.
Intel gained the most Facebook engagement, shows data shared first with Mashable from social media analysis company Unmetric. Intel’s Facebook photo post — featuring a man in an Intel shirt doing the “Gangnam Style” dance in a horse stable — has more than 500,000 Likes, 40,000 shares and 13,000 comments since Sept. 15.
“I think it worked for us, specifically, because we integrated our brand into the visual in a way that made our fans feel like they were participating in the experience,” Jennifer Lashua, Intel’s global social media strategist, said in a statement. “I think it comes down to some of the basics of social content — it’s highly entertaining, it’s a bit aspirational, it’s sharable and easily consumed.”
Brands such as Red Bull Racing, Abercrombie Kids, International Cricket Council, Vodafone Zoozoos and M&M’s also found success leveraging “Gangnam Style,” as detailed by the Unmetric infographic below from the Shorty Awards — an annual crowdsourced contest that honors social media professionals, agencies and brands.
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